social media

On social media, looks are everything; get inspiration from your newsfeed, discuss its influence on our perceptions of beauty and much more.

How Online Chats Redefined my Relationship Needs
A man I used to work with at a place I no longer worked at contacted me on messenger. He was super attractive and I was willing to see where this would lead.
By Kathy Lum5 years ago in Blush
The Destructive Nature of Beauty Filters. Top Story - July 2021.
The existence of Instagram and social media filters has redefined beauty standards across the world. Their existence, whilst meant to be fun has now become something that is harmful and unhealthy. Social media filters are so popular that they have even led to the development of mobile applications dedicated to altering the human face in the very same way filters do. However, their purpose is to make it easier for just about anyone to do this and make it less detectable. Their continued growth and success is a show of their demand, with competitors aiming to outdo one another and push the bounds of what artificial intelligence can do to ensure that the beauty standard is achieved even if it is just in digital form. With celebrities scattered across Instagram, many utilize these filters along with influencers and millions are exposed to this standard without being aware of the deceit behind it.
By Joy5 years ago in Blush
Social Media; Its effects on young women.
They say that once something is out in the world- It's out there forever, That some things in life you just can’t erase and you can’t take back. My big sister used to often tell me that ‘Sorry doesn’t cut it, That you can’t take back the things you say- Or do.’
By 𝙺𝚎𝚕𝚕𝚒𝚎 𝙳𝚘𝚞𝚐𝚑𝚎𝚛𝚝𝚢 ☾5 years ago in Blush
How Byredo gets me
Byredo has asserted itself as a very successful perfumery brand, adored by the slightly edgy but luxury-loving fragrance aficionado. Their strong social media presence especially translates into the amount of influencers, as well as beauty writers and reviewers, who have at least one of their scents always conveniently posed on their bedside table or vanity. The epitome of the niche turned famous.
By Alexia Oerter5 years ago in Blush
“Add to Cart”: The Latest Symptom of COVID-19
Fever Chills Cough Shortness of breath (out of breath, unable to breathe deeply) Lost sense of taste or smell Add to cart.
By Eleni Levreault5 years ago in Blush
The Best Impulse Purchase I've Ever Made
Temptation and impulse. The perfect combination to fulfill every marketer's dream. Have you ever wondered why the checkout lines at stores are lined with candy bars, magazines, and other random grab-and-go items? Hawkins Stern described this phenomenon as Suggestion Impulse Buying in his paper titled The Significance of Impulse Buying Today (1962).
By Monique Will5 years ago in Blush
Skin Is In: The World’s Top 5 TikTok Skinfluencers
Those of us with an interest in beauty will have noticed the seismic shift from makeup to skincare this year. Things have changed drastically even beyond the rules of lockdown and social isolation, with trends around beauty being one major industry that has evolved a great deal in a short period of time. Skincare has skyrocketed in popularity, with record-breaking sales meaning it has overtaken makeup as the highest-earning beauty category.
By Caitlin Purvis5 years ago in Blush
The OG MUA: Michelle Phan
Who would’ve thought that the makeup world today consists of a million palette launches, brand collabs, tea spill videos, and drama with enormous legal ramifications? *Coughs in Jeffree Starr*
By Sutheshna Mani5 years ago in Blush
Out of the Gloss: Standing in Solidarity with Former Glossier Employees
There's something almost too perfect about Glossier. The baby pink Instagram account, the dreamy aesthetics surrounding their pop-up and flagship stores, the sleek and often minimalist packaging...it's all so perfect for a brand who thrives on simply enhancing the natural beauty of their millennial clients.
By Lillie Superstar6 years ago in Blush
How the Beauty Industry Thrives on Anti-Blackness
In the first week of June, beauty companies had had a lot to say. Titans of the makeup industry like NYX, Ulta, Maybelline, and Anastasia Beverly Hills donated sales money towards funds associated with Black Lives Matter and/or George Floyd's family and community. Black owned makeup brands were boosted and promoted among beauty gurus, with YouTubers and professionals alike doing full faces of Fenty and Juvia's Place. Black creators were finally getting their laurels, with features on brands like Sugarpill's Instagram (which has over 2 million followers).
By Lillie Superstar6 years ago in Blush
Being a Consumer in the Beauty Space
I have been an avid fan of the beauty community on Youtube since the age of 9. I would sit in my bed on my old and rusty MacBook laptop and watch juicystar07 and macbarbie07 on repeat. This is not an exaggeration. I was so invested in their lives. Not only their lives, but the things they spoke about. Blair Fowler liked an Urban Decay purple eyeshadow? Guess who was begging their mom to take them to Sephora that weekend to spend their birthday money? Me. I did, without even being old enough to wear it. Back then, everything was being done for the first time. All the influencers could be using the same eyeshadows and doing the same brown smokey eyes, but nobody cared, because nobody knew any different.
By Katie Curt7 years ago in Blush
My Five Favorite Beauty YouTubers
YouTube has been an important platform for many creators for years. From DIY projects to learning how to change the oil in your car, you can find nearly everything on YouTube today. Because it has gained so much popularity, it has become a hotspot for things like makeup tutorials and reviews. While there are a few famous makeup artists that have been in the spotlight thanks to YouTube, there are a plethora of self-taught artists that are still growing. I decided that I wanted to share my favorite beauty YouTubers that I subscribe to, that are still active on the platform.
By Linda Fitch8 years ago in Blush